Organic queries · Demo Clinic (synthetic data)

organic clicks

892

▲ 4.4%

impressions

23,667

▲ 1.1%

avg position

11.1

impression-weighted

striking distance

queries at 4–15 with demand

non-brand share

62%

of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

20 queries

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

All Striking distance CTR opportunity Declining Breakout Cannibalised Content gaps Brand

Query	Page	Clicks	vs prev	Impr.	vs prev	CTR	Position	Δ pos	Flags
private baby scan bradfordULTRASOUND	/ (100%)	35	▲ 6.1%	893	▲ 1.0%	3.9%	5.0	-0.2	STRIKING DISTANCE Position 5.0 with 893 impressions — moving 2–3 places could roughly 3.8× clicks; the same query converts in paid search.
follicle tracking bradfordULTRASOUND	/services/follicle-tracking-bradford/ (100%)	26	▲ 225%	361	▲ 124%	7.2%	4.3	+0.3	STRIKING DISTANCEBREAKOUT Position 4.3 with 361 impressions — moving 2–3 places could roughly 3.9× clicks. Clicks +225% vs prior period (8 → 26).
early pregnancy scan bradfordULTRASOUND	/services/ultrasound/early-pregnancy-scan/ (100%)	18	▼ 5.3%	756	▲ 12.3%	2.4%	6.8	-0.0	STRIKING DISTANCE Position 6.8 with 756 impressions — moving 2–3 places could roughly 2.9× clicks; the same query converts in paid search.
iron infusion bradfordIV_THERAPY	/services/iv-therapy/ (100%)	12	▼ 25.0%	419	▼ 7.9%	2.9%	5.7	-0.1	STRIKING DISTANCE Position 5.7 with 419 impressions — moving 2–3 places could roughly 3.5× clicks; the same query converts in paid search.
iv drip bradfordIV_THERAPY	/services/iv-therapy/ (100%)	11	▲ 22.2%	258	▼ 6.2%	4.3%	4.6	+0.2	STRIKING DISTANCE Position 4.6 with 258 impressions — moving 2–3 places could roughly 3.5× clicks; the same query converts in paid search.
private scan bradfordULTRASOUND	/ (100%)	9	■ 0.0%	316	▼ 13.9%	2.8%	4.9	+0.1	STRIKING DISTANCECTR OPPORTUNITY Position 4.9 with 316 impressions — moving 2–3 places could roughly 5.3× clicks. Ranks 4.9 but CTR 2.8% is below the ~5% typical for that position — title/snippet or a mismatched page.
laser hair removal bradfordLASER	/services/laser-hair-removal/ (58%)/laser/bradford/ (42%)	44	▲ 4.8%	1,850	▲ 3.5%	2.4%	9.7	-0.1	STRIKING DISTANCECANNIBALISATION Position 9.7 with 1850 impressions — moving 2–3 places could roughly 1.3× clicks; the same query converts in paid search. Two pages share this query (57% / 42% of impressions) — Google is undecided which page to rank.
4d scan bradfordULTRASOUND	/services/ultrasound/4d-scan/ (100%)	5	▼ 16.7%	527	▼ 13.7%	0.9%	12.0	-0.1	STRIKING DISTANCE Position 12.0 with 527 impressions — moving 2–3 places could roughly 3.2× clicks; the same query converts in paid search.
baby scan near meULTRASOUND	/ (100%)	5	▼ 44.4%	761	■ 0.0%	0.7%	13.1	+0.1	STRIKING DISTANCE Position 13.1 with 761 impressions — moving 2–3 places could roughly 4.6× clicks.
laser clinic bradfordLASER	/services/laser-hair-removal/ (100%)	7	▼ 53.3%	351	▲ 2.3%	2.0%	7.2	+0.1	STRIKING DISTANCE Position 7.2 with 351 impressions — moving 2–3 places could roughly 3.5× clicks.
cqc registered clinic bradford	/about/ (100%)	3	▲ 50.0%	157	■ 0.0%	1.9%	6.1	-0.1	STRIKING DISTANCE Position 6.1 with 157 impressions — moving 2–3 places could roughly 5.2× clicks.
does laser hair removal work on dark skinLASER	/laser-hair-removal-darker-skin-bradford/ (100%)	8	▼ 20.0%	610	▲ 3.4%	1.3%	9.9	-0.0	STRIKING DISTANCE Position 9.9 with 610 impressions — moving 2–3 places could roughly 2.3× clicks.
reassurance scan bradfordULTRASOUND	/services/ultrasound/early-pregnancy-scan/ (100%)	11	▲ 120%	205	▲ 18.5%	5.4%	5.6	+0.0	STRIKING DISTANCEBREAKOUT Position 5.6 with 205 impressions — moving 2–3 places could roughly 1.9× clicks. Clicks +120% vs prior period (5 → 11).
follicle tracking scanULTRASOUND	/services/follicle-tracking-bradford/ (100%)	9	▲ 28.6%	350	▲ 88.2%	2.6%	7.8	+0.0	STRIKING DISTANCE Position 7.8 with 350 impressions — moving 2–3 places could roughly 1.9× clicks.
laser hair removal pcosLASER	/laser-hair-removal-pcos-facial-hair-bradford/ (100%)	4	▼ 33.3%	385	▼ 3.3%	1.0%	11.3	+0.1	STRIKING DISTANCE Position 11.3 with 385 impressions — moving 2–3 places could roughly 2.9× clicks.
gender scan bradfordULTRASOUND	/services/ultrasound/gender-scan/ (100%)	2	▼ 71.4%	387	▼ 31.0%	0.5%	13.9	+3.0	STRIKING DISTANCEDECAY RANK Position 13.9 with 387 impressions — moving 2–3 places could roughly 2.3× clicks; the same query converts in paid search. Clicks -71% vs prior period and position slipped 3.0 places — a ranking loss, not a demand loss.
laser hair removal near meLASER	/services/laser-hair-removal/ (100%)	11	▼ 42.1%	1,101	■ 0.3%	1.0%	14.4	+0.2	STRIKING DISTANCE Position 14.4 with 1101 impressions — moving 2–3 places could roughly 1.2× clicks; the same query converts in paid search.
vitamin b12 injection bradfordIV_THERAPY	/services/iv-therapy/ (100%)	12	▲ 9.1%	233	▼ 10.4%	5.2%	7.3	-0.0	STRIKING DISTANCE Position 7.3 with 233 impressions — moving 2–3 places could roughly 1.4× clicks.
hangover iv drip bradfordIV_THERAPY	/services/iv-therapy/ (100%)	2	■ 0.0%	143	▼ 4.7%	1.4%	10.8	-0.1	STRIKING DISTANCE Position 10.8 with 143 impressions — moving 2–3 places could roughly 2.1× clicks.
growth scan bradfordULTRASOUND	/services/ultrasound/growth-scan/ (100%)	6	▼ 45.5%	203	▼ 7.3%	3.0%	8.8	+0.1	STRIKING DISTANCE Position 8.8 with 203 impressions — moving 2–3 places could roughly 1.0× clicks.

Content gaps

Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

Cluster	Queries	Impressions	Best position	Service
blood test	blood test bradford, private blood test bradford, blood test near me bradford	1,704	22	BLOOD_TEST
gp	private gp bradford	399	31	IV_THERAPY