Organic queries · Demo Clinic (synthetic data)

organic clicks

469

▲ 10.9%

impressions

11,976

▲ 2.4%

avg position

11.0

impression-weighted

striking distance

queries at 4–15 with demand

non-brand share

61%

of listed clicks

Daily organic clicks

Property totals include queries Google anonymises; the query table below cannot sum to this line.

20 queries

Flags are computed from position, impressions, CTR against the position-typical curve, and period-over-period change. Open a row for the reasoning.

All Striking distance CTR opportunity Declining Breakout Cannibalised Content gaps Brand

Query	Page	Clicks	vs prev	Impr.	vs prev	CTR	Position	Δ pos	Flags
private baby scan bradfordULTRASOUND	/ (100%)	12	▼ 47.8%	457	▲ 4.8%	2.6%	5.0	-0.0	STRIKING DISTANCECTR OPPORTUNITY Position 5.0 with 457 impressions — moving 2–3 places could roughly 5.7× clicks; the same query converts in paid search. Ranks 5.0 but CTR 2.6% is below the ~5% typical for that position — title/snippet or a mismatched page.
follicle tracking bradfordULTRASOUND	/services/follicle-tracking-bradford/ (100%)	14	▲ 16.7%	236	▲ 88.8%	5.9%	4.3	+0.0	STRIKING DISTANCE Position 4.3 with 236 impressions — moving 2–3 places could roughly 4.7× clicks.
early pregnancy scan bradfordULTRASOUND	/services/ultrasound/early-pregnancy-scan/ (100%)	12	▲ 100%	403	▲ 14.2%	3.0%	6.9	+0.3	STRIKING DISTANCEBREAKOUT Position 6.9 with 403 impressions — moving 2–3 places could roughly 2.4× clicks; the same query converts in paid search. Clicks +100% vs prior period (6 → 12).
iv drip bradfordIV_THERAPY	/services/iv-therapy/ (100%)	6	▲ 20.0%	123	▼ 8.9%	4.9%	4.7	+0.2	STRIKING DISTANCE Position 4.7 with 123 impressions — moving 2–3 places could roughly 3.1× clicks; the same query converts in paid search.
iron infusion bradfordIV_THERAPY	/services/iv-therapy/ (100%)	10	▲ 400%	207	▼ 2.4%	4.8%	5.6	-0.1	STRIKING DISTANCEBREAKOUT Position 5.6 with 207 impressions — moving 2–3 places could roughly 2.1× clicks; the same query converts in paid search. Clicks +400% vs prior period (2 → 10).
laser hair removal bradfordLASER	/services/laser-hair-removal/ (58%)/laser/bradford/ (42%)	21	▼ 8.7%	927	■ 0.4%	2.3%	9.6	-0.1	STRIKING DISTANCECANNIBALISATION Position 9.6 with 927 impressions — moving 2–3 places could roughly 1.3× clicks; the same query converts in paid search. Two pages share this query (58% / 41% of impressions) — Google is undecided which page to rank.
private scan bradfordULTRASOUND	/ (100%)	5	▲ 25.0%	141	▼ 19.4%	3.5%	4.8	-0.2	STRIKING DISTANCE Position 4.8 with 141 impressions — moving 2–3 places could roughly 4.2× clicks.
4d scan bradfordULTRASOUND	/services/ultrasound/4d-scan/ (100%)	2	▼ 33.3%	263	■ 0.4%	0.8%	12.0	+0.0	STRIKING DISTANCE Position 12.0 with 263 impressions — moving 2–3 places could roughly 3.9× clicks; the same query converts in paid search.
cqc registered clinic bradford	/about/ (100%)	0	▼ 100.0%	88	▲ 27.5%	0.0%	6.0	-0.1	STRIKING DISTANCE Position 6.0 with 88 impressions — moving 2–3 places could roughly 25.0× clicks.
laser clinic bradfordLASER	/services/laser-hair-removal/ (100%)	5	▲ 150%	188	▲ 15.3%	2.7%	7.3	+0.2	STRIKING DISTANCE Position 7.3 with 188 impressions — moving 2–3 places could roughly 2.6× clicks.
baby scan near meULTRASOUND	/ (100%)	4	▲ 300%	383	▲ 1.3%	1.0%	13.2	+0.1	STRIKING DISTANCE Position 13.2 with 383 impressions — moving 2–3 places could roughly 2.9× clicks.
follicle tracking scanULTRASOUND	/services/follicle-tracking-bradford/ (100%)	2	▼ 71.4%	188	▲ 16.0%	1.1%	7.9	+0.2	STRIKING DISTANCE Position 7.9 with 188 impressions — moving 2–3 places could roughly 4.7× clicks.
laser hair removal pcosLASER	/laser-hair-removal-pcos-facial-hair-bradford/ (100%)	1	▼ 66.7%	193	▲ 0.5%	0.5%	11.3	+0.1	STRIKING DISTANCE Position 11.3 with 193 impressions — moving 2–3 places could roughly 5.8× clicks.
does laser hair removal work on dark skinLASER	/laser-hair-removal-darker-skin-bradford/ (100%)	5	▲ 66.7%	311	▲ 4.0%	1.6%	10.0	+0.2	STRIKING DISTANCE Position 10.0 with 311 impressions — moving 2–3 places could roughly 1.9× clicks.
vitamin b12 injection bradfordIV_THERAPY	/services/iv-therapy/ (100%)	5	▼ 28.6%	113	▼ 5.8%	4.4%	7.5	+0.3	STRIKING DISTANCE Position 7.5 with 113 impressions — moving 2–3 places could roughly 1.6× clicks.
reassurance scan bradfordULTRASOUND	/services/ultrasound/early-pregnancy-scan/ (100%)	8	▲ 167%	108	▲ 11.3%	7.4%	5.6	-0.0	STRIKING DISTANCE Position 5.6 with 108 impressions — moving 2–3 places could roughly 1.4× clicks.
gender scan bradfordULTRASOUND	/services/ultrasound/gender-scan/ (100%)	1	■ 0.0%	173	▼ 19.2%	0.6%	14.7	+1.5	STRIKING DISTANCE Position 14.7 with 173 impressions — moving 2–3 places could roughly 2.1× clicks; the same query converts in paid search.
hangover iv drip bradfordIV_THERAPY	/services/iv-therapy/ (100%)	1	■ 0.0%	68	▼ 9.3%	1.5%	10.8	+0.1	STRIKING DISTANCE Position 10.8 with 68 impressions — moving 2–3 places could roughly 2.0× clicks.
laser hair removal near meLASER	/services/laser-hair-removal/ (100%)	6	▲ 20.0%	535	▼ 5.5%	1.1%	14.4	+0.0	STRIKING DISTANCE Position 14.4 with 535 impressions — moving 2–3 places could roughly 1.1× clicks; the same query converts in paid search.
growth scan bradfordULTRASOUND	/services/ultrasound/growth-scan/ (100%)	3	■ 0.0%	95	▼ 12.0%	3.2%	8.8	+0.1	STRIKING DISTANCE Position 8.8 with 95 impressions — moving 2–3 places could roughly 0.9× clicks.

Content gaps

Query clusters with demand (≥ 200 impressions) where nothing on the site ranks in the top 20.

Cluster	Queries	Impressions	Best position	Service
blood test	blood test bradford, private blood test bradford, blood test near me bradford	848	22	BLOOD_TEST
gp	private gp bradford	209	31	IV_THERAPY