£985.54 spent in 3 hour-blocks that rarely convert

SCHEDULE open score 20 · confidence 30% · effort low

Blocked until tracking is fixed

Conversion tracking is likely broken, so the platform conversions this action relies on cannot be trusted. Fix tracking first; the estimate will be recomputed on the next sync.

Observed

Hours with ≥ 3% of spend and under a third of the proportional conversions: 20:00–21:00 (£328.51, 4 conv, 305 clicks); 21:00–22:00 (£328.51, 4 conv, 305 clicks); 22:00–23:00 (£328.51, 4 conv, 305 clicks).

Estimated

≈ £394.22 per 90 days redeployedAssumption: 40% of the spend in these blocks is redeployed to converting hours.

Judgement

Under Smart Bidding, ad-schedule bid adjustments are ignored and the platform already weighs time of day, so do not add adjustments. If the business genuinely cannot serve these hours (nobody answers the phone, no bookings possible), exclude them with a −100% schedule; otherwise treat this as a signal to check that conversions are being imported with the right timestamps.

Written for the campaign's current bidding strategy: Maximise conversions (applies to Smart Bidding strategies only).

Why am I seeing this?

Metric: MARKETING_SPEND
Value: £985.54
Baseline: 5530000591
Window: 14 Jun 2026 – 11 Sept 2026
Comparison: previous 90 days
Source: Google Ads
Confidence: 30% — from the volume of evidence behind the finding
Computed: 14 Sept 2026

Assign

This action cannot be assigned while it is blocked. Assign the tracking recommendation instead; this one reopens automatically once tracking passes.

Evidence

The rows the finding was computed from.

cells

hour	costMicros	clicks	conversions	spendShare	convShare	kind
20	£328.51	305	4.00	5.9%	0.9%	WASTEFUL
21	£328.51	305	4.00	5.9%	0.9%	WASTEFUL
22	£328.51	305	4.00	5.9%	0.9%	WASTEFUL