£934.30 spent on 11 search terms with no conversions
PAID WASTE open score 673 · confidence 90% · effort low
Observed
Terms with ≥ 15 clicks or ≥ £25 and zero conversions, or clearly irrelevant intent. Top: "at home laser hair removal machine" £200.59, "nhs blood test appointment bradford" £171.54, "laser hair removal training course" £150.65, "does laser hair removal hurt" £115.66.
Estimated
≈ £747.44 per 90 days redirected to converting terms (estimate: 80% of the waste)Assumption: 80% of the flagged spend is avoidable.
Judgement
Review the 11 negative-keyword candidates and add the confirmed ones as campaign-level negatives (phrase match). Revisit informational terms as content ideas instead of paid targets.
Why am I seeing this?
- Metric
- PAID_WASTE
- Value
- £934.30
- Baseline
- 5530000591
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- Google Ads
- Confidence
- 90% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
terms
| term | campaign | clicks | costMicros | conversions | intent |
|---|---|---|---|---|---|
| at home laser hair removal machine | Laser Hair Removal - Leads | 178 | £200.59 | 0 | CLEARLY_IRRELEVANT |
| nhs blood test appointment bradford | Blood Tests Bradford | 193 | £171.54 | 0 | CLEARLY_IRRELEVANT |
| laser hair removal training course | Laser Hair Removal - Leads | 128 | £150.65 | 0 | CLEARLY_IRRELEVANT |
| does laser hair removal hurt | Laser Hair Removal - Leads | 100 | £115.66 | 0 | INFORMATIONAL |
| laser hair removal jobs bradford | Laser Hair Removal - Leads | 59 | £61.40 | 0 | CLEARLY_IRRELEVANT |
| free laser hair removal | Laser Hair Removal - Leads | 58 | £53.74 | 0 | CLEARLY_IRRELEVANT |
| when can you see heartbeat on scan | Ultrasound - Baby Scans Bradford | 74 | £44.06 | 0 | INFORMATIONAL |
| nhs 12 week scan bradford | Ultrasound - Baby Scans Bradford | 75 | £43.89 | 0 | CLEARLY_IRRELEVANT |
| blood test results meaning | Blood Tests Bradford | 58 | £39.79 | 0 | INFORMATIONAL |
| iv therapy course online | IV Therapy Bradford | 42 | £37.86 | 0 | CLEARLY_IRRELEVANT |
| laser printer repair bradford | Laser Hair Removal - Leads | 20 | £15.12 | 0 | CLEARLY_IRRELEVANT |