£47.68 spent on 8 search terms with no conversions
PAID WASTE open score 23 · confidence 60% · effort low
Observed
Terms with ≥ 15 clicks or ≥ £25 and zero conversions, or clearly irrelevant intent. Top: "nhs blood test appointment bradford" £14.75, "laser hair removal training course" £11.80, "at home laser hair removal machine" £9.77, "iv therapy course online" £4.86.
Empirical estimate
≈ £38.15 per 7 days redirected to converting terms (estimate: 80% of the waste)Assumption: 80% of the flagged spend is avoidable.
Judgement
Review the 8 negative-keyword candidates and add the confirmed ones as campaign-level negatives (phrase match). Revisit informational terms as content ideas instead of paid targets.
Why am I seeing this?
- Metric
- PAID_WASTE
- Value
- £47.68
- Baseline
- 395810189
- Window
- 5 Sept 2026 – 11 Sept 2026
- Comparison
- previous 7 days
- Source
- Google Ads
- Confidence
- 60% — projected from this account's own measured rates; Google Ads data is complete to the end of the window
- Computed
- 13 Nov 2026
Assign
Evidence
The rows the finding was computed from.
terms
| term | campaign | clicks | costMicros | conversions | intent |
|---|---|---|---|---|---|
| nhs blood test appointment bradford | Blood Tests Bradford | 16 | £14.75 | 0 | CLEARLY_IRRELEVANT |
| laser hair removal training course | Laser Hair Removal - Leads | 10 | £11.80 | 0 | CLEARLY_IRRELEVANT |
| at home laser hair removal machine | Laser Hair Removal - Leads | 9 | £9.77 | 0 | CLEARLY_IRRELEVANT |
| iv therapy course online | IV Therapy Bradford | 5 | £4.86 | 0 | CLEARLY_IRRELEVANT |
| laser hair removal jobs bradford | Laser Hair Removal - Leads | 2 | £1.99 | 0 | CLEARLY_IRRELEVANT |
| free laser hair removal | Laser Hair Removal - Leads | 2 | £1.90 | 0 | CLEARLY_IRRELEVANT |
| laser printer repair bradford | Laser Hair Removal - Leads | 2 | £1.46 | 0 | CLEARLY_IRRELEVANT |
| nhs 12 week scan bradford | Ultrasound - Baby Scans Bradford | 2 | £1.14 | 0 | CLEARLY_IRRELEVANT |