£144.06 spent on 10 search terms with no conversions

Terms with ≥ 15 clicks or ≥ £25 and zero conversions, or clearly irrelevant intent. Top: "nhs blood test appointment bradford" £28.36, "at home laser hair removal machine" £28.22, "laser hair removal training course" £20.40, "blood test near me" £19.91.

≈ £115.25 per 14 days redirected to converting terms (estimate: 80% of the waste)Assumption: 80% of the flagged spend is avoidable.

Review the 10 negative-keyword candidates and add the confirmed ones as campaign-level negatives (phrase match). Revisit informational terms as content ideas instead of paid targets.