£387.08 spent on 14 search terms with no conversions
PAID WASTE open score 279 · confidence 90% · effort low
Observed
Terms with ≥ 15 clicks or ≥ £25 and zero conversions, or clearly irrelevant intent. Top: "nhs blood test appointment bradford" £58.63, "blood test near me" £55.16, "at home laser hair removal machine" £53.50, "laser hair removal training course" £36.95.
Empirical estimate
≈ £309.67 per 28 days redirected to converting terms (estimate: 80% of the waste)Assumption: 80% of the flagged spend is avoidable.
Judgement
Review the 14 negative-keyword candidates and add the confirmed ones as campaign-level negatives (phrase match). Revisit informational terms as content ideas instead of paid targets.
Why am I seeing this?
- Metric
- PAID_WASTE
- Value
- £387.08
- Baseline
- 1727942309
- Window
- 15 Aug 2026 – 11 Sept 2026
- Comparison
- previous 28 days
- Source
- Google Ads
- Confidence
- 90% — projected from this account's own measured rates; strong evidence volume behind the finding; Google Ads data is complete to the end of the window
- Computed
- 13 Nov 2026
Assign
Evidence
The rows the finding was computed from.
terms
| term | campaign | clicks | costMicros | conversions | intent |
|---|---|---|---|---|---|
| nhs blood test appointment bradford | Blood Tests Bradford | 66 | £58.63 | 0 | CLEARLY_IRRELEVANT |
| blood test near me | Blood Tests Bradford | 54 | £55.16 | 0 | HIGH_COST_ZERO_CONVERSION |
| at home laser hair removal machine | Laser Hair Removal - Leads | 48 | £53.50 | 0 | CLEARLY_IRRELEVANT |
| laser hair removal training course | Laser Hair Removal - Leads | 31 | £36.95 | 0 | CLEARLY_IRRELEVANT |
| does laser hair removal hurt | Laser Hair Removal - Leads | 32 | £36.71 | 0 | INFORMATIONAL |
| vitamin drip near me | IV Therapy Bradford | 31 | £33.97 | 0 | HIGH_COST_ZERO_CONVERSION |
| womens laser clinic bradford | Laser Hair Removal - Leads | 21 | £25.95 | 0 | HIGH_COST_ZERO_CONVERSION |
| laser hair removal jobs bradford | Laser Hair Removal - Leads | 20 | £20.95 | 0 | CLEARLY_IRRELEVANT |
| free laser hair removal | Laser Hair Removal - Leads | 14 | £13.56 | 0 | CLEARLY_IRRELEVANT |
| blood test results meaning | Blood Tests Bradford | 18 | £12.53 | 0 | INFORMATIONAL |
| nhs 12 week scan bradford | Ultrasound - Baby Scans Bradford | 20 | £11.76 | 0 | CLEARLY_IRRELEVANT |
| when can you see heartbeat on scan | Ultrasound - Baby Scans Bradford | 19 | £11.62 | 0 | INFORMATIONAL |
| iv therapy course online | IV Therapy Bradford | 12 | £10.65 | 0 | CLEARLY_IRRELEVANT |
| laser printer repair bradford | Laser Hair Removal - Leads | 7 | £5.15 | 0 | CLEARLY_IRRELEVANT |