6 primary conversion actions are steering bidding
TRACKING open score 55 · confidence 90% · effort low
Observed
6 primary conversion actions are steering bidding at once — the algorithm optimises for whichever fires most (usually button clicks). Click-type actions (book_now_click, whatsapp_click) are primary; they count intent, not bookings.
Judgement
Keep one booking-type action primary (Book appointments) and demote click-type actions (book_now_click, whatsapp_click) to secondary once the booking event is verified to fire.
Why am I seeing this?
- Metric
- —
- Value
- 6
- Baseline
- 1
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- Google Ads + GA4
- Confidence
- 90% — strong evidence volume behind the finding; Google Ads data is complete to the end of the window; GA4 data is complete to the end of the window
- Computed
- 13 Nov 2026
Assign
Evidence
The rows the finding was computed from.
primaries: ["book_now_click","whatsapp_click","Calls from ads","Contacts","Book appointments","Purchases (Website)"]