"Blood Tests Bradford" loses 44% of impressions to Ad Rank
CREATIVE open score 2 · confidence 60% · effort medium
Observed
Lost 44% of eligible impressions to Ad Rank — quality/relevance or bids, not budget.
Judgement
Improve expected CTR and landing-page relevance (ad copy mirroring the query, page headline matching the ad) before raising bids.
Why am I seeing this?
- Metric
- RANK_LOST_IS
- Value
- 0.43791650707177715
- Baseline
- 0.3
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
campaignId: c1003