"4d scan bradford": converts in paid, weak organically
UNIFIED SEARCH open score 4 · confidence 30% · effort medium
Converts in paid (10 conv) but organic sits at 12.1 — an organic page for this intent would reduce dependence on spend.
Estimate: ~30% of £90.30 paid spend replaceable over timeAssumption: 30% of the paid spend on this query is replaced by organic clicks.
Prioritise this query in the organic plan; keep paid running until organic clicks replace it, then test reducing the bid.
Why am I seeing this?
- Metric
- MARKETING_SPEND
- Value
- £90.30
- Baseline
- —
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 7 days
- Source
- Google Ads
- Confidence
- 30% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
paid: {"impressions":1372,"clicks":124,"costMicros":90303498,"conversions":10,"cpcMicros":728254.0161290322,"cpaMicros":9030349.8}
organic: {"impressions":1809,"clicks":22,"position":12.09778883360973,"ctr":0.012161415146489774,"page":"https://www.democlinic.example/services/ultrasound/4d-scan/"}