"demo clinic bradford": ranks 1.2 organically while paid spends £138.96

BUDGET open score 10 · confidence 30% · effort medium

Blocked until tracking is fixed

Conversion tracking is likely broken, so the platform conversions this action relies on cannot be trusted. Fix tracking first; the estimate will be recomputed on the next sync.

Observed

Ranks 1.2 organically while paid spends £139 — run an incrementality test (pause paid on alternate weeks) before cutting.

Scenario estimate

Estimate: up to half the spend if organic proves incrementalAssumption: half the paid spend is non-incremental.

Judgement

Run a 4-week alternating-week incrementality test on this term. Outcome rule: if total (paid + organic) conversions drop < 10% in paid-off weeks, reduce the bid.

Written for the campaign's current bidding strategy: Maximise conversions.

Why am I seeing this?

Metric: MARKETING_SPEND
Value: £138.96
Baseline: —
Window: 14 Jun 2026 – 11 Sept 2026
Comparison: previous 90 days
Source: Google Ads
Confidence: 30% — a what-if from an intervention; treat the figure as a scenario, not a forecast; thin evidence volume behind the finding; Google Ads data is complete to the end of the window; conversion tracking is likely broken, so conversion-based figures are weakened until it is fixed
Computed: 13 Nov 2026

Assign

This action cannot be assigned while it is blocked. Assign the tracking recommendation instead; this one reopens automatically once tracking passes.

Evidence

The rows the finding was computed from.

paid: {"impressions":781,"clicks":264,"costMicros":138959201,"conversions":80,"cpcMicros":526360.6098484849,"cpaMicros":1736990.0125}

organic: {"impressions":1223,"clicks":289,"position":1.184464431725266,"ctr":0.23630417007358953,"page":"https://www.democlinic.example/"}