"nipt test bradford" ranks 1.4 but earns only 16.1% CTR
SEO CTR open score 4 · confidence 60% · effort low
Observed
Ranks 1.4 but CTR 16.1% is below the ~28% typical for that position — title/snippet or a mismatched page.
Heuristic estimate
Estimate: +5 clicks per 14 days at typical CTR for the positionAssumption: CTR rises by 4 percentage points to the typical rate for the position.
Judgement
Rewrite the title tag and meta description of /services/nipt/ to answer this query directly (price, location, what happens), and check the page Google shows is the right one.
Why am I seeing this?
- Metric
- ORGANIC_CTR
- Value
- 0.16129032258064516
- Baseline
- —
- Window
- 29 Aug 2026 – 11 Sept 2026
- Comparison
- previous 28 days
- Source
- Search Console
- Confidence
- 60% — uses a stated rule of thumb where account data is missing; Search Console data is complete to the end of the window
- Computed
- 13 Nov 2026
Assign
Evidence
The rows the finding was computed from.
query: nipt test bradford
impressions: 124
clicks: 20
position: 1.367741935483871