£331.80 spent in locations that convert poorly (Manchester)
GEO open score 20 · confidence 60% · effort low
Blocked until tracking is fixed
Conversion tracking is likely broken, so the platform conversions this action relies on cannot be trusted. Fix tracking first; the estimate will be recomputed on the next sync.
Observed
Manchester: 313 clicks, 2 conv, CPA £158.00.
Estimated
≈ £165.90 per 90 daysAssumption: half the spend in these areas is avoidable.
Judgement
Under Smart Bidding, location bid adjustments are ignored, so tighten the targeting instead: remove or exclude these areas, or reduce the radius, and keep the core service area intact.
Written for the campaign's current bidding strategy: Maximise conversions (applies to Smart Bidding strategies only).
Why am I seeing this?
- Metric
- MARKETING_SPEND
- Value
- £331.80
- Baseline
- 5530000591
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
This action cannot be assigned while it is blocked. Assign the tracking recommendation instead; this one reopens automatically once tracking passes.
Evidence
The rows the finding was computed from.
geo
| geoId | geoName | clicks | costMicros | conversions | cpaMicros | kind |
|---|---|---|---|---|---|---|
| 1006983 | Manchester | 313 | £331.80 | 2.10 | £158.00 | WEAK |