/services/blood-tests/ gets 117 sessions but few lead actions
CRO open score 40 · confidence 60% · effort medium
Observed
Key-event rate 4.3% is half the site average on 117 sessions.
Estimated
Estimate: ~3 more lead events per 14 days if the page reached half the site average — valued at £133.68Assumption: £45 per lead-event conversion (assumption until the booking system connects).
Judgement
Review the page for a visible booking path, price clarity and trust signals; compare with the best-converting page on the site.
Why am I seeing this?
- Metric
- LEAD_RATE
- Value
- 0.042735042735042736
- Baseline
- 0.09351432880844646
- Window
- 29 Aug 2026 – 11 Sept 2026
- Comparison
- previous 7 days
- Source
- GA4 + Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
page: /services/blood-tests/
sessions: 117
keyEvents: 5