/services/blood-tests/ gets 721 sessions but few lead actions
CRO open score 426 · confidence 60% · effort medium
Observed
Key-event rate 2.8% is half the site average on 721 sessions.
Estimated
Estimate: ~32 more lead events per 90 days if the page reached half the site average — valued at £1,419Assumption: £45 per lead-event conversion (assumption until the booking system connects).
Judgement
Review the page for a visible booking path, price clarity and trust signals; compare with the best-converting page on the site.
Why am I seeing this?
- Metric
- LEAD_RATE
- Value
- 0.027739251040221916
- Baseline
- 0.11518677797453411
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- GA4 + Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
page: /services/blood-tests/
sessions: 721
keyEvents: 20