Paid traffic to /services/laser-hair-removal/ converts far below the campaign
CRO open score 261 · confidence 90% · effort medium
Observed
Converts at 3.2% vs 9.1% for the campaign on 810 clicks. (campaign "Laser Hair Removal - Leads").
Estimated
Estimate: ~48 conversions per 90 days lost to the weaker page — valued at £579.26Assumption: the page would convert at the campaign rate; valued at campaign CPA.
Judgement
Send the campaign to the better-converting page, or fix this page: above-the-fold booking CTA, price visibility, mobile layout and speed.
Why am I seeing this?
- Metric
- PAID_CONVERSIONS
- Value
- 0.03209876543209876
- Baseline
- 0.09095645701525863
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- GA4 + Google Ads
- Confidence
- 90% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
url: https://www.democlinic.example/services/laser-hair-removal/
clicks: 810
costMicros: 947722097
conversions: 25.999999999999996