Paid traffic to /services/laser-hair-removal/ converts far below the campaign
CRO open score 82 · confidence 90% · effort medium
Observed
Converts at 3.5% vs 9.9% for the campaign on 258 clicks. (campaign "Laser Hair Removal - Leads").
Estimated
Estimate: ~17 conversions per 28 days lost to the weaker page — valued at £182.68Assumption: the page would convert at the campaign rate; valued at campaign CPA.
Judgement
Send the campaign to the better-converting page, or fix this page: above-the-fold booking CTA, price visibility, mobile layout and speed.
Why am I seeing this?
- Metric
- PAID_CONVERSIONS
- Value
- 0.03488372093023256
- Baseline
- 0.09917936694021101
- Window
- 15 Aug 2026 – 11 Sept 2026
- Comparison
- previous 28 days
- Source
- GA4 + Google Ads
- Confidence
- 90% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
url: https://www.democlinic.example/services/laser-hair-removal/
clicks: 258
costMicros: 297345363
conversions: 9