"laser hair removal near me": converts in paid, weak organically
UNIFIED SEARCH open score 20 · confidence 30% · effort medium
Converts in paid (29 conv) but organic sits at 14.2 — an organic page for this intent would reduce dependence on spend.
Estimate: ~30% of £441.80 paid spend replaceable over timeAssumption: 30% of the paid spend on this query is replaced by organic clicks.
Prioritise this query in the organic plan; keep paid running until organic clicks replace it, then test reducing the bid.
Why am I seeing this?
- Metric
- MARKETING_SPEND
- Value
- £441.80
- Baseline
- —
- Window
- 14 Jun 2026 – 11 Sept 2026
- Comparison
- previous 90 days
- Source
- Google Ads
- Confidence
- 30% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
paid: {"impressions":4285,"clicks":325,"costMicros":441803683,"conversions":29,"cpcMicros":1359395.9476923076,"cpaMicros":15234609.75862069}
organic: {"impressions":3598,"clicks":51,"position":14.227042801556422,"ctr":0.014174541411895497,"page":"https://www.democlinic.example/services/laser-hair-removal/"}