"laser hair removal near me": converts in paid, weak organically
UNIFIED SEARCH open score 3 · confidence 30% · effort medium
Converts in paid (4 conv) but organic sits at 14.4 — an organic page for this intent would reduce dependence on spend.
Estimate: ~30% of £67.24 paid spend replaceable over timeAssumption: 30% of the paid spend on this query is replaced by organic clicks.
Prioritise this query in the organic plan; keep paid running until organic clicks replace it, then test reducing the bid.
Why am I seeing this?
- Metric
- MARKETING_SPEND
- Value
- £67.24
- Baseline
- —
- Window
- 29 Aug 2026 – 11 Sept 2026
- Comparison
- previous 14 days
- Source
- Google Ads
- Confidence
- 30% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
Assign
Evidence
The rows the finding was computed from.
paid: {"impressions":668,"clicks":51,"costMicros":67244512,"conversions":4,"cpcMicros":1318519.843137255,"cpaMicros":16811128}
organic: {"impressions":535,"clicks":6,"position":14.38130841121495,"ctr":0.011214953271028037,"page":"https://www.democlinic.example/services/laser-hair-removal/"}