"laser hair removal near me": converts in paid, weak organically
UNIFIED SEARCH open score 6 · confidence 30% · effort medium
Converts in paid (10 conv) but organic sits at 14.4 — an organic page for this intent would reduce dependence on spend.
Estimate: ~30% of £141.34 paid spend replaceable over timeAssumption: 30% of the paid spend on this query is replaced by organic clicks.
Prioritise this query in the organic plan; keep paid running until organic clicks replace it, then test reducing the bid.
Why am I seeing this?
- Metric
- MARKETING_SPEND
- Value
- £141.34
- Baseline
- —
- Window
- 15 Aug 2026 – 11 Sept 2026
- Comparison
- previous 28 days
- Source
- Google Ads
- Confidence
- 30% — a what-if from an intervention; treat the figure as a scenario, not a forecast; thin evidence volume behind the finding; Google Ads data is complete to the end of the window
- Computed
- 15 Sept 2026
Assign
Evidence
The rows the finding was computed from.
paid: {"impressions":1374,"clicks":105,"costMicros":141339089,"conversions":10,"cpcMicros":1346086.561904762,"cpaMicros":14133908.9}
organic: {"impressions":1101,"clicks":11,"position":14.359037238873752,"ctr":0.009990917347865577,"page":"https://www.democlinic.example/services/laser-hair-removal/"}