5 converting search terms are not yet exact-match keywords

BUDGET open score 16 · confidence 60% · effort low

Blocked until tracking is fixed

Conversion tracking is likely broken, so the platform conversions this action relies on cannot be trusted. Fix tracking first; the estimate will be recomputed on the next sync.

Observed

They produced 18 conversions at or below campaign CPA but are matched loosely, so ads and landing pages are not tailored. Top: "full body laser hair removal cost" (5 conv), "iron infusion bradford" (5 conv), "private baby scan bradford" (4 conv), "laser hair removal bradford prices" (2 conv).

Estimated

Estimate: ~3 more conversions per 7 days from these terms at the same spend — valued at £26.07Assumption: 15% uplift on the terms' current conversions, valued at account CPA.

Judgement

Add each as an exact-match keyword in the matching ad group so the ad copy and landing page can be tailored to it. Under Smart Bidding the platform sets the bid; do not add manual bids.

Written for the campaign's current bidding strategy: Maximise conversions.

Why am I seeing this?

Metric: PAID_CONVERSIONS
Value: 18
Baseline: 41
Window: 5 Sept 2026 – 11 Sept 2026
Comparison: previous 7 days
Source: Google Ads
Confidence: 60% — from the volume of evidence behind the finding
Computed: 14 Sept 2026

Assign

This action cannot be assigned while it is blocked. Assign the tracking recommendation instead; this one reopens automatically once tracking passes.

Evidence

The rows the finding was computed from.

terms

term	campaign	conversions	cpaMicros
full body laser hair removal cost	Laser Hair Removal - Leads	5	£4.81
iron infusion bradford	IV Therapy Bradford	5	£4.68
private baby scan bradford	Ultrasound - Baby Scans Bradford	4	£4.67
laser hair removal bradford prices	Laser Hair Removal - Leads	2	£8.38
early pregnancy scan bradford	Ultrasound - Baby Scans Bradford	2	£4.58