13 converting search terms are not yet exact-match keywords
BUDGET open score 20 · confidence 60% · effort low
They produced 120 conversions at or below campaign CPA but are matched loosely, so ads and landing pages are not tailored. Top: "laser hair removal bradford" (14 conv), "laser hair removal near me" (10 conv), "private baby scan bradford" (28 conv), "laser hair removal bradford prices" (9 conv).
Estimate: ~18 more conversions per 28 days from these terms at the same spend — valued at £180.83Assumption: 15% uplift on the terms' current conversions, valued at account CPA.
Add each as an exact-match keyword in the matching ad group so the ad copy and landing page can be tailored to it. Under Smart Bidding the platform sets the bid; do not add manual bids.
Written for the campaign's current bidding strategy: Maximise conversions.
Why am I seeing this?
- Metric
- PAID_CONVERSIONS
- Value
- 120
- Baseline
- 172
- Window
- 15 Aug 2026 – 11 Sept 2026
- Comparison
- previous 28 days
- Source
- Google Ads
- Confidence
- 60% — from the volume of evidence behind the finding
- Computed
- 14 Sept 2026
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Evidence
The rows the finding was computed from.
terms
| term | campaign | conversions | cpaMicros |
|---|---|---|---|
| laser hair removal bradford | Laser Hair Removal - Leads | 14 | £16.19 |
| laser hair removal near me | Laser Hair Removal - Leads | 10 | £14.13 |
| private baby scan bradford | Ultrasound - Baby Scans Bradford | 28 | £3.35 |
| laser hair removal bradford prices | Laser Hair Removal - Leads | 9 | £8.66 |
| full body laser hair removal cost | Laser Hair Removal - Leads | 10 | £7.04 |
| iron infusion bradford | IV Therapy Bradford | 8 | £7.97 |
| early pregnancy scan bradford | Ultrasound - Baby Scans Bradford | 10 | £5.40 |
| laser hair removal pcos facial hair | Laser Hair Removal - Leads | 3 | £13.25 |
| follicle tracking scan bradford | Ultrasound - Baby Scans Bradford | 9 | £3.69 |
| soprano titanium laser near me | Laser Hair Removal - Leads | 6 | £4.49 |
| reassurance scan near me | Ultrasound - Baby Scans Bradford | 7 | £3.53 |
| 4d scan bradford | Ultrasound - Baby Scans Bradford | 4 | £6.17 |
| full blood count private cost | Blood Tests Bradford | 2 | £12.14 |