"Laser Hair Removal - Leads" is limited by budget while converting at £12.15 · Demo Clinic (synthetic data)

"Laser Hair Removal - Leads" is limited by budget while converting at £12.15

BUDGET open score 20 · confidence 60% · effort low

Blocked until tracking is fixed

Conversion tracking is likely broken, so the platform conversions this action relies on cannot be trusted. Fix tracking first; the estimate will be recomputed on the next sync.

Observed

Lost 30% of eligible impressions to budget while converting at £12.15 CPA (account £11.59).

Estimated

Estimate: up to ~55 more conversions per 90 days if impression share lost to budget were halved — valued at £668.08Assumption: half the impression share lost to budget is recovered at the current CPA.

Judgement

Test a 20–30% budget increase for two weeks. Guardrail: CPA must stay within 15% of the current level; revert if not.

Written for the campaign's current bidding strategy: Maximise conversions.

Why am I seeing this?

Metric: BUDGET_LOST_IS
Value: 0.29723942472522125
Baseline: 0.2
Window: 14 Jun 2026 – 11 Sept 2026
Comparison: previous 90 days
Source: Google Ads
Confidence: 60% — from the volume of evidence behind the finding
Computed: 14 Sept 2026

Assign

This action cannot be assigned while it is blocked. Assign the tracking recommendation instead; this one reopens automatically once tracking passes.

Evidence

The rows the finding was computed from.

campaignId: c1001

budgetLostIs: 0.29723942472522125

cpaMicros: 12150283.226923076

conversions: 260

pacing: 0.8775204552777778